Your responses are very good, put the question numbers by your responses to make it clear which answer is to which question. In the first question ditch the first line and get on with answering the question. Talk about the choices you made about your engagement with the conventions of indie music videos. Also talk about how you engaged with the form of music videos, obviously it's very different from the narrative video forms you have worked on before. Also talk in detail about specific conventions you used and give examples from your texts. Talk about the video, the magazine ad and the digipak.
Question 2 on the combination of products you talk about the theme of graffiti, call this a visual motif that binds the three products together. Also talk about the representation of the artist in all three products, do they work in combination to communicate something specific about the artist.
Talk about some more specific examples of using the internet for looking at examples of other videos from that genre, research into target audience etc.
Also you haven't answered the question about feedback. Mention all of the points at which you got feedback, pitch, rough cut, final cut, digipak and magazine ad draft and final versions etc. Also talk about peer feedback and using the class as a sample group of your target audience.
Give specific examples of feedback you received (use quotes or screengrabs if you wish), state what you learnt from the feedback and how you responded to it.
You MUST make these improvements to your evaluation.
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